NSW Government — Make the Move
State wide Campaign
Shot across multiple locations, the work focused on real people, real environments, and a grounded sense of lifestyle. The brief wasn’t about selling regions. It was about showing what life actually feels like there.
I led the project across direction, shooting, and post, with the edit driving the final tone. The result is a series of over 50 pieces built around authenticity, leaning into a more documentary style, where the story sits inside the detail rather than on top of it.
Make the Move | Jason, Goulburn
A character-led campaign built around a single subject, designed to scale across a full statewide rollout.
The strength of the piece sits in the edit. Taking one story and shaping it into a system of deliverables; short-form, long-form, without losing tone or continuity.
The narrative was built in post. Finding the rhythm between work and lifestyle, holding on moments just long enough to feel real, then cutting it down into high-performing formats for paid social and digital TV.
One story. Multiple outputs.
Cut differently for each platform, but all coming from the same core.
Make the Move | Katie, Coffs Harbour
It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.